Hello, I’m Lauren
— a Product Design Director currently at Accenture Song.
I’m a product design leader with 10+ years of experience crafting, strategizing, and collaborating with other humans to ship impactful experiences.
My strength lies in fostering collaboration, building enduring cross-functional relationships, and designing mission-driven products that deliver meaningful value to users and society at large.
Selected work highlights ↓
PRODUCT DESIGN
Buddies ⸺ An all-in-one advice and support app for every stage of the pet parenting journey.
Summary
From concept to execution, I drove the product design vision, execution, and evolution of the Buddies mobile experience — a single digital destination to help pet parents better understand their pet’s unique health and wellness needs through personalized content, trusted advice, and a supportive community.
My Role
Product Design Lead,
responsible for:
Product vision and strategy
Visual brand identity
Lead contributor
Led team of 7 product designers
Impact
Contributed >$6.3M in revenue within the first 6 months
4.9 Apple App Store rating and a 4.8 Google Play rating
Reached more than 80M households within the first year
DESIGN LEADERSHIP
Uniting a team of 30 product designers under a renewed mission and craft-driven initiatives.
Summary
Over the last 3 years, I led the product design team for our Northeast region, reuniting our team after the impacts of the Covid 19 pandemic, setting a clear team mission, shepherding forward new craft centers of excellence, and supporting meaningful growth for both the team and individuals.
My Role
NE Product Design Director,
responsible for:
Leading a team of 30+ product designers
Setting annual priorities
Career level definition
Staffing
Impact
Maintained average of 87% project chargeability during a significantly challenging economic climate
Average of 91% weekly team attendance, an increase of more than 80% from the previous year
2 new design managers appointed and in leadership roles
PRODUCT DESIGN
Shaping the future of streaming for the pioneer of TV entertainment shopping.
Summary
*This project is currently in-progress*
My team was brought in to help this client transform their existing streaming app experience. I led a 12-week discovery where we completed 25 consumer interviews, launched 6 in-market digital ad experiments, defined 2 new target personas, and generated 5 different digital product experience concepts for validation testing. At the end of the 12-weeks, we delivered a detailed future vision smart TV app and mobile experience with a set of 4 prioritized features for an alpha release.
We are now working towards our alpha release of the product, planned for 2025.
My Role
Product Design Director,
responsible for:
Led a local team of 4 product designers and researchers during 12-week discovery
Currently leading a global team of 12 product designers and researchers to build the alpha release
Impact (so far)
My team’s product vision contributed to a multi-million dollar, multi-year investment by the client to build the vision
Organized the team’s ability to test and learn quickly, setting up A/B testing tools and establishing a regular test cadence that aligned with development
Tracking design tasks in Jira, allowing us to estimate design effort and forecast required headcount